POWER TOOLS INNOVATION


  • Client: DeWALT / BASF
  • Industry: Professional Power Tools
  • Period: 2012 – 2014

In a coordinated effort with BASF’s Performance Materials Division, we conducted a comprehensive study to foster innovation across DeWALT’s Professional Power Tools in the long term.

After an 4-month user-centered research and intensive lab testing, we developed a Power Drill concept featuring a strategic substitution of several metallic parts with engineering plastic components, resulting in a product with unsurpassed ergonomics, stiffness and thermal properties, while substancially reducing fabrication costs.

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