Background

POWERTOOLS
INNOVATION

PRODUCT DEVELOPMENT CASE

Power Tools Innovation is a joint-venture project with BASF’s Engineering Plastics division, aimed to strengthen DeWALT’s product lineup, increasing performance capabilities and fostering brand loyalty across professional users.

  • Client BASF
  • Date Mid 2014

The result integrates BASF’s vision of advanced materials into DeWALT’s products with a deep understanding of user-centered design.

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JOHN PEEL – CREATIVE DIRECTOR

DESIGN STAGE

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PRODUCT ENGINEERING

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Background

PERFORMANCE ANALYSIS

We conducted in-depth functional tests measuring mechanical performance

Mechanical Stress
Thermal Expansion
Assembly Vibration

A wide range of power tools were tested at BASF’s Engineering Plastics Lab, looking for innovation opportunities that were latter addressed in design and engineering stages.

Powertools Innovation
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THE RESULT

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